BETA
Chapter 1
The swamp sweat crisis
Chapter 2
The science of sweat
Chapter 3
From the lab to the market
Chapter 4
The cultural splash
YOUR GOAL
Master of The invention of Gatorade
Ch 3 · From the lab to the market
artiteacher Mix the formula to learn how Gatorade was invented for the Florida Gators.
artiteacher The Origin of Gatorade
Made for the Gators in the Florida heat! (Oh yeah!) / Now we're drinking victory! (Yes we are!)
artiteacher Quaker Oats bought Gatorade in 1983, before PepsiCo acquired the brand in 2001 to dominate the global sports drink market.
artiteacher The University of Florida sued Dr. Cade's team for the rights to Gatorade's massive royalties.
Fun Fact
The bean connection: Gatorade was first mass-produced by Stokely-Van Camp, a company famous for selling canned pork and beans.
Glossary
commercialization (noun)
The process of introducing a new product or service into the market. In 1967, Dr. Cade partnered with Stokely-Van Camp to manufacture and sell the sports drink.
The process of introducing a new product or service into the market. In 1967, Dr. Cade partnered with Stokely-Van Camp to manufacture and sell the sports drink.
Quiz
What percentage of Gatorade royalties did the University of Florida receive in the 1973 legal settlement?
Quiz
In what year did PepsiCo acquire Quaker Oats, bringing Gatorade under its massive beverage umbrella?
Quiz
Roughly how much royalty money has the University of Florida received since the 1973 Gatorade settlement?
Quiz
Which legendary basketball player signed with Gatorade in 1991, launching the "Be Like Mike" campaign?
Quiz
Which company bought Stokely-Van Camp in 1983, vastly expanding Gatorade's distribution?
Quiz
Which rival beverage company launched Powerade in 1988 to compete with Gatorade?