The swamp sweat crisis
The science of sweat
From the lab to the market
The cultural splash
Which rival beverage company launched Powerade in 1988 to compete with Gatorade?
Roughly how much royalty money has the University of Florida received since the 1973 Gatorade settlement?
artiteacher Mix the formula to learn how Gatorade was invented for the Florida Gators.
artiteacher The University of Florida sued Dr. Cade's team for the rights to Gatorade's massive royalties.
Which company bought Stokely-Van Camp in 1983, vastly expanding Gatorade's distribution?
In what year did PepsiCo acquire Quaker Oats, bringing Gatorade under its massive beverage umbrella?
artiteacher The Origin of Gatorade
Made for the Gators in the Florida heat! (Oh yeah!) / Now we're drinking victory! (Yes we are!)
artiteacher Quaker Oats bought Gatorade in 1983, before PepsiCo acquired the brand in 2001 to dominate the global sports drink market.
Which legendary basketball player signed with Gatorade in 1991, launching the "Be Like Mike" campaign?
The bean connection: Gatorade was first mass-produced by Stokely-Van Camp, a company famous for selling canned pork and beans.
What percentage of Gatorade royalties did the University of Florida receive in the 1973 legal settlement?
The process of introducing a new product or service into the market. In 1967, Dr. Cade partnered with Stokely-Van Camp to manufacture and sell the sports drink.