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YOUR GOAL
Master of The Nissan Z story
yuki Nissan Fairlady Z S30
The long sleek hood, / The straight-six roar, / A brand new game.
yuki The Datsun 240Z shattered the belief that only expensive European brands could build a world-class sports car.
yuki Yutaka Katayama, known as Mr. K, defied conservative Nissan executives in Tokyo to champion an affordable, high-performance sports car.
yuki Build the legendary Fairlady Z to discover how this Japanese icon redefined affordable sports cars.
Grassroots marketing: Mr. K used to hand out yellow Z pins to everyone he met to build a grassroots enthusiast club.
An entity that introduces innovation that upsets and replaces an established technology, product, or market. In 1969, Yutaka Katayama launched the Datsun 240Z, shattering European dominance in the American sports car market.
Approximately how much did the original Datsun 240Z cost when it debuted in the US in 1969?
Under what brand name was the original 240Z sold in North America during the early 1970s?
Which region's expensive sports cars did the Datsun 240Z primarily challenge in terms of price and performance?
Which Nissan executive is widely considered the father of the Z car for championing it in America?
Why was Yutaka Katayama originally sent to the United States by Nissan's Japanese executives in 1960?