The physical pain of paying
Cognitive traps in the supermarket aisle
Keeping up with the global Joneses
The emotional mind and mental accounting
YOUR GOAL
Master of The psychology of spending
nic The brain releases dopamine during the anticipation of buying, not the actual ownership.
Pain of paying: Neuroscientists found that paying with physical cash activates the insula, the same brain region that lights up when you stub your toe.
The psychological discomfort or immediate sense of loss experienced by an individual when parting with money. MIT researcher Drazen Prelec demonstrated this phenomenon during a silent auction for Boston Celtics tickets.
In what year did researchers from Carnegie Mellon and Stanford publish their fMRI study on the pain of paying?
Which brain region, associated with physical pain and disgust, activates when we see high prices?
Which two mobile platforms handled over $40 trillion in Chinese transactions in the year 2020?
Which neurotransmitter spikes during the anticipation of shopping rather than after the purchase is made?
According to consumer research, how much do frictionless mobile wallets increase spontaneous purchases?
According to a 2001 MIT study, how much more did participants bid when using credit cards instead of cash?