Nic
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nic Zero Inventory Selling
No boxes in my room, but the sales go zoom! (Oh, they go zoom!)
nic Retailers market products online and have third-party suppliers ship them directly to buyers.
Fun Fact
Print on demand: The first print-on-demand books were printed in 1997, paving the way for millions of independent self-published authors today.
nic Designing digital planners, resumes, or spreadsheets allows creators to sell the same file infinitely.
Glossary
dropshipping (noun)
A retail business model where a store does not keep the products it sells in stock. Sellers frequently pair Shopify with global suppliers like AliExpress to launch storefronts with zero physical stock.
A retail business model where a store does not keep the products it sells in stock. Sellers frequently pair Shopify with global suppliers like AliExpress to launch storefronts with zero physical stock.
Quiz
Stock photography websites like Shutterstock pay photographers based on which metric?
Quiz
Which software tool is commonly used by beginners to design free digital templates?
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What is the primary role of a dropshipping business owner?
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Where did dropshipping find its earliest massive customer base in the early 2000s?
Quiz
What is the typical royalty range earned by artists on print-on-demand platforms?
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What is the main benefit of the print-on-demand business model for creators?
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What is the typical profit margin range for a standard dropshipping store?
Quiz
In what year did print-on-demand technology first launch?
nic The Pain of Paying
Paying with cash, a physical sting, the brain feels the pinch!
nic The brain releases dopamine during the anticipation of buying, not the actual ownership.
Fun Fact
Pain of paying: Neuroscientists found that paying with physical cash activates the insula, the same brain region that lights up when you stub your toe.
nic Paying with credit cards or digital apps tricks the brain into feeling less pain.
Glossary
pain of paying (noun)
The psychological discomfort or immediate sense of loss experienced by an individual when parting with money. MIT researcher Drazen Prelec demonstrated this phenomenon during a silent auction for Boston Celtics tickets.
The psychological discomfort or immediate sense of loss experienced by an individual when parting with money. MIT researcher Drazen Prelec demonstrated this phenomenon during a silent auction for Boston Celtics tickets.
Quiz
Why do pre-paid vacations feel highly enjoyable to consumers when they finally arrive?
Quiz
In what year did researchers from Carnegie Mellon and Stanford publish their fMRI study on the pain of paying?
Quiz
Which brain region, associated with physical pain and disgust, activates when we see high prices?
Quiz
Which two mobile platforms handled over $40 trillion in Chinese transactions in the year 2020?
Quiz
Which neurotransmitter spikes during the anticipation of shopping rather than after the purchase is made?
Quiz
According to consumer research, how much do frictionless mobile wallets increase spontaneous purchases?
Quiz
According to a 2001 MIT study, how much more did participants bid when using credit cards instead of cash?
Quiz
What is the psychological term for separating the emotional pain of payment from the joy of consumption?
nic Miami's Cuban Migration
Freedom Tower stands, / silver wings touch down, / cafecito on the block!
nic A dramatic maritime exodus brought a diverse new wave of Spanish speakers to Miami's shores.
Fun Fact
Bilingual billboards: In 1960s Miami, businesses realized they needed bilingual signs, leading to the nation's first Spanish-language advertising boom.
nic Miami officially declared itself a bilingual county to accommodate its rapidly growing Spanish-speaking population.
Glossary
exodus (noun)
A mass departure of people, especially emigrants. Fidel Castro's 1959 rise to power triggered a massive flight of citizens from Cuba to South Florida.
A mass departure of people, especially emigrants. Fidel Castro's 1959 rise to power triggered a massive flight of citizens from Cuba to South Florida.
Quiz
Which historical event in 1959 triggered the first major wave of Cuban migration to Miami?
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Which famous Miami neighborhood became the cultural heartland for early Cuban exiles in the 1960s?
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What political status did the US government grant to most Cuban migrants arriving in Miami during the 1960s?
Quiz
Which Spanish-language daily newspaper, founded in Miami in 1953, is the oldest in the city?
Quiz
Why did early Cuban exiles build permanent Spanish-language institutions in Miami?
Quiz
Approximately how many Cuban migrants arrived in South Florida during the 1980 Mariel boatlift?
Quiz
What was the name of the aerial transport program that brought over 250,000 Cubans to Miami between 1965 and 1973?
Quiz
In what year did Miami-Dade County first pass a resolution making Spanish an official language of government?
