The allure of the rare
Showing off to survive
How the brain prices luxury
Global cultures of status
YOUR GOAL
Master of The psychology of the price tag
louisvuitton The Allure of the Rare
Label it luxury, watch my brain light up (light up!) / Drinking cheap wine from an expensive cup (oh-oh!)
louisvuitton Ancient Phoenician artisans manufactured a highly prized purple dye in Tyre.
louisvuitton Illustrations compare a single Viceroy tulip bulb to a grand Dutch canal mansion.
louisvuitton A luxury watch sits under dramatic dark lighting on a glossy reflective surface.
louisvuitton Sort flashy status symbols to discover why we crave expensive luxury items.
Tyrian purple dye: Roman sumptuary laws actually made it illegal for ordinary citizens to wear purple, punishable by death.
Would you buy a brick just because a famous brand stamped their logo on it?
Which ancient civilization first created the highly prized Tyrian purple dye using sea snails?
Which Roman Emperor in 275 CE famously banned his wife from buying a purple silk shawl?
In what year did sociologist Thorstein Veblen publish the book introducing 'Veblen goods'?
What modern marketing strategy involves releasing limited-edition items at specific times to create artificial scarcity?
What was the name of the highly prized, striped tulip bulb that became a symbol of Dutch Tulip Mania?
What psychological phenomenon drives people to buy limited-edition items out of fear they will sell out?
During the 1637 Dutch 'Tulip Mania,' what could a single rare tulip bulb buy?