The birth of a pink empire
Deciphering the romantic aesthetic
The science of the sellout collaboration
Creating a flower-filled lifestyle
YOUR GOAL
Master of The romantic world of LoveShackFancy
sonia LoveShackFancy Floral Fashion
She made a dress for her wedding day, Now LoveShackFancy lights up the way!
sonia Rebecca used her editorial experience at Cosmopolitan to transition into designing her own clothing line.
sonia Match romantic floral patterns to discover how LoveShackFancy built its pink fashion empire.
Trunk sales: LoveShackFancy's founder originally sold her first hand-dyed silk dresses directly out of the trunk of her car in the Hamptons before opening any stores.
A female friend or relative who accompanies and assists a bride during a wedding. In 2013, Rebecca Hessel Cohen launched LoveShackFancy after designing a dress for each wedding bridesmaid.
What personal event in 2010 inspired Rebecca Hessel Cohen to design her first custom bridesmaid dresses?
Where did Rebecca Hessel Cohen manufacture the very first batch of her custom bridesmaid dresses?
Which British slang word did Rebecca Hessel Cohen combine with 'Love Shack' to create her brand's name?
In 2018, LoveShackFancy opened its very first physical retail boutique in which seaside village?
Which fashion and lifestyle magazine employed LoveShackFancy founder Rebecca Hessel Cohen as a senior editor?
What was the profession of Rebecca Hessel Cohen's mother, Nancy, which first introduced Rebecca to the fashion industry?
The name LoveShackFancy was partially inspired by a sign on Rebecca's mother's house in which famous New York location?