BETA
Chapter 1
The membership goldmine
Chapter 2
The art of the markdown
Chapter 3
The Kirkland Signature empire
Chapter 4
The hot dog philosophy
YOUR GOAL
Master of The secret of Costco
Ch 4 · The hot dog philosophy
marcus Costco Hot Dog Combo
Since eighty-four, yeah! One dollar fifty, oh-oh! This hot dog deal, yeah! Keeps members comin' home, oh-oh!
Fun Fact
Hot dog threat: Costco's co-founder once told the CEO he would kill him if he raised the $1.50 hot dog price.
Glossary
loss leader (noun)
A retail item sold at or below cost to stimulate other, more profitable sales. Costco co-founder Jim Sinegal famously refused to raise the price of the warehouse's $1.50 hot dog.
A retail item sold at or below cost to stimulate other, more profitable sales. Costco co-founder Jim Sinegal famously refused to raise the price of the warehouse's $1.50 hot dog.
Quiz
Where did Costco open its own hot dog manufacturing plant in 2009 to keep production costs low?
Quiz
What is a retail item called when it is sold at a loss or low margin specifically to attract customers?
Quiz
Which state houses the $450 million poultry complex Costco built in 2019 to control rotisserie chicken costs?
Quiz
What psychological role does the cheap food court play at the exit of a Costco warehouse?
Quiz
Which Costco co-founder famously defended the $1.50 hot dog price against proposed increases?