Chapter 1
The birth of a pop icon
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Chapter 2
The design of cute
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Chapter 3
Hello Kitty's business empire
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YOUR GOAL
Master of The story of Hello Kitty
Ch 3 · Hello Kitty's business empire
maya Hello Kitty Global Empire
Hello Kitty, Eighty-four point five billion strong! Her global empire carries on!
Quiz
Which major Hollywood studio officially partnered with Sanrio to bring the beloved character Hello Kitty to the big screen in her first-ever global theatrical movie?
Quiz
In April 2026, Hello Kitty's parent company, Sanrio, expanded its global business empire by launching which new in-house brand to develop and self-publish video games?
Glossary
licensing (noun)
The business practice of leasing a brand's intellectual property to other companies. It is the reason Hello Kitty's face is on everything from toaster ovens to passenger airplanes.
The business practice of leasing a brand's intellectual property to other companies. It is the reason Hello Kitty's face is on everything from toaster ovens to passenger airplanes.