Chapter 1
The Lafayette Street origins
Chapter 2
The art of artificial scarcity
Chapter 3
The ultimate collaboration machine
Chapter 4
The luxury crossover and corporate era
YOUR GOAL
Master of The story of Supreme
Ch 1 · The Lafayette Street origins
dash Supreme Lafayette Street
On Lafayette Street, a skate shop began, then went big time, linking up with Louis Vuitton.
dash Supreme's early staff consisted of real New York skaters who gave the store its authentic, intimidating attitude.
dash The iconic red-and-white box logo was adapted from the signature style of conceptual artist Barbara Kruger.
Fun Fact
Supreme logo origin: The famous red box logo is directly inspired by artist Barbara Kruger's anti-capitalist collage work from the 1980s.
Glossary
streetwear (noun)
Casual clothing of a style worn especially by members of urban youth subcultures. James Jebbia opened his iconic streetwear shop on Manhattan's Lafayette Street in April 1994.
Casual clothing of a style worn especially by members of urban youth subcultures. James Jebbia opened his iconic streetwear shop on Manhattan's Lafayette Street in April 1994.
Quiz
In which country did Supreme founder James Jebbia spend his childhood before moving back to the United States?
Quiz
Before founding Supreme, which influential clothing store did James Jebbia co-found in New York in 1989?