BETA
Chapter 1
The Lafayette Street origins
Chapter 2
The art of artificial scarcity
Chapter 3
The ultimate collaboration machine
Chapter 4
The luxury crossover and corporate era
YOUR GOAL
Master of The story of Supreme
Ch 3 · The ultimate collaboration machine
dash Mix streetwear with luxury brands to learn how Supreme built its global hype empire.
dash Supreme Louis Vuitton Collaboration
Just a skate shop in NYC, then a global culture wave, with Louis Vuitton, they fused the street and chic.
dash Supreme branded an eccentric array of daily items, from Oreos and band-aids to dirt bikes.
dash In 2016, Supreme proved its brand power by selling a literal clay brick stamped with its logo.
Fun Fact
The Supreme clay brick: In 2016, Supreme released a literal clay brick for $30. It sold out in minutes and was resold online for over $1,000.
Glossary
collaboration (noun)
The act of working with another person or group to create or produce something. The brand famously collaborated with Louis Vuitton in 2017, merging luxury fashion with New York skate culture.
The act of working with another person or group to create or produce something. The brand famously collaborated with Louis Vuitton in 2017, merging luxury fashion with New York skate culture.
Quiz
What household tool did Supreme release in 2015, proving they could brand almost any functional object?
Quiz
Supreme teamed up with which major Japanese motorcycle manufacturer to release a branded dirt bike?
Quiz
Which literal construction material did Supreme release as a branded accessory in 2016?
Quiz
Which beloved green puppet character from the Muppets appeared on a highly collectible Supreme photo tee in 2008?
Quiz
In 2017, Supreme teamed up with the Metropolitan Transportation Authority (MTA) to release a branded version of what daily NYC item?
Quiz
Which famous British contemporary artist designed a series of dot-patterned skate decks for Supreme?
Quiz
Supreme collaborated with which major professional sports league to release jackets covered in team logos?