The story of the meme
Chapter 1
The biological origin of the meme
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Chapter 2
The dawn of the internet meme
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Chapter 3
Global memes and cultural translation
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Chapter 4
The mechanics of virality
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Chapter 5
Memes as a social force
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YOUR GOAL
Master of The story of the meme
Ch 1 · The biological origin of the meme
Fun Fact
Origin of meme: Richard Dawkins coined 'meme' in 1976 to rhyme with 'gene,' wanting to explain how cultural ideas replicate and spread.
Glossary
meme (noun)
An idea, behavior, style, or usage that spreads from person to person within a culture. Richard Dawkins coined the word in 1976 to describe cultural transmission modeled on genetic replication.
An idea, behavior, style, or usage that spreads from person to person within a culture. Richard Dawkins coined the word in 1976 to describe cultural transmission modeled on genetic replication.
Quiz
Which biological structure did scientist Richard Dawkins compare memes to when explaining cultural transmission?
Quiz
What ancient Greek word, meaning 'imitated thing,' is the origin of the word 'meme'?
Quiz
In which 1976 book did scientist Richard Dawkins first introduce the concept of memes?
Quiz
Which of Richard Dawkins's three survival factors describes how rapidly a meme copies and spreads?