
Chapter 1
The biological origin of the meme
Chapter 2
The dawn of the internet meme
Chapter 3
Global memes and cultural translation
Chapter 4
The mechanics of virality
Chapter 5
Memes as a social force
YOUR GOAL
Master of The story of the meme
Ch 1 · The biological origin of the meme
futura Origin of Memes
Richard Dawkins, in 'The Selfish Gene,' a cultural idea's unit, a meme!
Fun Fact
Origin of meme: Richard Dawkins coined 'meme' in 1976 to rhyme with 'gene,' wanting to explain how cultural ideas replicate and spread.

Glossary
meme (noun)
An idea, behavior, style, or usage that spreads from person to person within a culture. Richard Dawkins coined the word in 1976 to describe cultural transmission modeled on genetic replication.
An idea, behavior, style, or usage that spreads from person to person within a culture. Richard Dawkins coined the word in 1976 to describe cultural transmission modeled on genetic replication.
Quiz
Which biological structure did scientist Richard Dawkins compare memes to when explaining cultural transmission?
Quiz
In which 1976 book did scientist Richard Dawkins first introduce the concept of memes?
Quiz
Which of Richard Dawkins's three survival factors describes how rapidly a meme copies and spreads?



