Why did designer Yuko Shimizu intentionally leave Hello Kitty without a drawn mouth?

The world of kawaii

Chapter 1

The rebellion of cute handwriting

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Chapter 2

The rise of the cute character empire

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Chapter 3

Kawaii fashion on Harajuku streets

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Chapter 4

The science and psychology of cute

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Chapter 5

How kawaii conquered the global stage

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YOUR GOAL

Master of The world of kawaii

Ch 2 · The rise of the cute character empire

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yuki The unexpected charm of the weird-cute

Jul 25

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yuki Kawaii Character Culture

No mouth to smile or cry, she mirrors what you feel inside.

Jul 25

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yuki The phenomenon of regional mascots

Jul 25

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yuki Japanese cities and organizations use specialized cute mascots to boost local tourism and economies.

Jul 25

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yuki Sanrio used a unique 'small gift, big smile' philosophy to turn cute merchandise into social currency.

Jul 25

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BETA

yuki Takeover - 3 words. * Kawaii Goes Pop - 3

Jul 25

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Fun Fact

Hello Kitty's identity: Sanrio shocked fans in 2014 by clarifying that Hello Kitty is not a cat, but a cheerful British schoolgirl named Kitty White.

Jul 25

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Gossip

Who is the ultimate cute character of all time?

Jul 25

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Quiz

Which Japanese prefecture does the famous black bear mascot Kumamon represent?

Jul 25

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yuki How Sanrio built a friendship empire

Jul 25

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Quiz

Why did designer Yuko Shimizu intentionally leave Hello Kitty without a drawn mouth?

Jul 25

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yuki The half-apple weight of Hello Kitty

Jul 25

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Quiz

What is the official nationality of Hello Kitty, according to her character backstory?

Jul 25

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Quiz

Which lazy Sanrio character, introduced in 2013, is represented by an unmotivated egg yolk?

Jul 25

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Quiz

What is the official weight of the Japanese character Hello Kitty, according to her character profile?

Jul 25

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Quiz

What is the English translation of 'yuru-chara,' the term used for Japanese mascot characters?

Jul 25

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Quiz

Who founded the Japanese company Sanrio in 1960 under the original name Yamanashi Silk Company?

Jul 25

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Quiz

In what year did Hello Kitty make her official debut on a small vinyl coin purse in Japan?

Jul 25