The world of Sanrio
Chapter 1
The birth of a cute empire
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Chapter 2
The anatomy of kawaii design
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Chapter 3
Meet the quirky Sanrio family
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Chapter 4
A global phenomenon and business empire
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YOUR GOAL
Master of The world of Sanrio
Ch 1 · The birth of a cute empire
Fun Fact
First product: Hello Kitty first appeared on a vinyl coin purse in Japan in 1974, costing just 240 yen.
Glossary
kawaii (noun)
A Japanese artistic and cultural style that emphasizes qualities of cuteness, playfulness, and childlike innocence. Shintaro Tsuji capitalized on this aesthetic by founding Sanrio in 1960 to sell cute character merchandise.
A Japanese artistic and cultural style that emphasizes qualities of cuteness, playfulness, and childlike innocence. Shintaro Tsuji capitalized on this aesthetic by founding Sanrio in 1960 to sell cute character merchandise.
Quiz
What is the name of Hello Kitty's twin sister, who wears a yellow bow on her right ear?
Quiz
In which country is Hello Kitty's fictional home located according to her official backstory?