BETA
Chapter 1
The global roots of minimalist design
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Answer
Chapter 2
Everyday objects that became invisible
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Answer
Chapter 3
Digital magic and invisible interfaces
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Chapter 4
Architecture that blends into nature
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YOUR GOAL
Master of The art of invisible design
Ch 2 · Everyday objects that became invisible
steve Spot the hidden details in everyday objects to discover why the best design is invisible.
steve The universal emergency exit sign was designed in Japan to convey an immediate, wordless message of safety.
steve The most common paperclip design was never patented but succeeded because of its perfect, single-wire loop.
Fun Fact
The soy sauce bottle: The Kikkoman soy sauce bottle is so globally recognized as a design masterpiece that it resides in New York's Museum of Modern Art.
Glossary
affordance (noun)
The physical property of an object that suggests how humans can interact with and use it. In 1988, Donald Norman analyzed common doors to show how intuitive cues make physical interactions completely seamless.
The physical property of an object that suggests how humans can interact with and use it. In 1988, Donald Norman analyzed common doors to show how intuitive cues make physical interactions completely seamless.
Quiz
How many years did it take Kenji Ekuan to design the iconic Kikkoman soy sauce bottle?
Quiz
Which international standards organization adopted the Japanese green exit sign in 1987?
Quiz
What color is the internationally recognized emergency exit sign designed by Yukio Ota?
Quiz
What physical property does the "Gem" paperclip use to hold papers together without tearing?