Chapter 1
The birth of a design icon
Chapter 2
Engineering and the high-speed controversy
Chapter 3
Evolution and technical milestones
Chapter 4
Cultural legacy and the final lap
Ch 1 · The birth of a design icon
diletta Explore the history of the boxy 1960s commuter car that hid a rear-engine racing beast and beat industry giants on the track. See the images.
gus Discover how the Audi TT went from a stunning concept car to a road-ready icon. Explore the design, history, and legacy in this visual infographic.
gus Discover the origin of the legendary Tourist Trophy name and its connection to the Audi TT. See how this iconic sports car got its name.
BETA
gus Play the Audi TT Shape Play game and explore the iconic design elements that shaped the birth of this legendary automotive icon.
Fun Fact
TT's motorcycle roots: The Audi TT is named after the legendary Isle of Man Tourist Trophy motorcycle race.
Glossary
concept car (noun)
An experimental prototype automobile built to showcase new styling and technology at trade shows. Audi unveiled its original compact sports car study at the 1995 Frankfurt Motor Show.
An experimental prototype automobile built to showcase new styling and technology at trade shows. Audi unveiled its original compact sports car study at the 1995 Frankfurt Motor Show.
Quiz
Which historic motorcycle manufacturer, later part of Audi, won the Isle of Man TT race in 1954?
Quiz
What percentage of the 1995 Audi TT concept car's design was kept for the 1998 production model?
Quiz
The unique "baseball glove" interior stitch of the Audi TT Roadster was offered in which color?
Quiz
In which year was the original Audi TT concept car first shown to the public at the Frankfurt Motor Show?
Quiz
Which design school philosophy heavily influenced the clean, geometric shape of the original Audi TT?