
The birth of a science
How we learn and remember
The social animal
The brain's hardware
thewriter The Social Animal
We call them crazy when they do a wild thing, But they are only dancing to a social string.

thewriter The presence of other people actually decreases the likelihood that anyone will step in to help during an emergency.
Asch experiment: In the conformity experiments, the actors pretending to be regular participants were called 'confederates' by the researchers.

thewriter Stanley Milgram showed that ordinary people would perform extreme actions under orders.
Behavior in accordance with socially accepted conventions or standards. Solomon Asch's landmark 1951 study showed how easily individuals yield to group pressure.
Whose 1951 experiments used simple lines to demonstrate the powerful effect of group conformity?

thewriter Swipe to follow or resist the crowd to discover how herd mentality shapes our choices.
What is the psychological term for when individuals lose their self-awareness and personal responsibility in large, anonymous crowds?
What psychological term explains why people are less likely to help a victim when other people are present?
Which tragic 1964 event in New York City inspired researchers to study the bystander effect?
In social psychology, what is the term for the tendency to attribute others' behavior to personality while ignoring situational factors?
What theory, developed by Leon Festinger in 1957, explains the mental discomfort of holding conflicting beliefs?
At which university did Stanley Milgram conduct his famous and controversial obedience experiments in 1961?
What percentage of participants in Milgram's obedience study complied with orders to administer the maximum 450-volt shock?