What psychological term explains why people are less likely to help a
Chapter 1

The birth of a science

Chapter 2

How we learn and remember

Chapter 3

The social animal

Chapter 4

The brain's hardware

Ch 3 · The social animal
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thewriter The shock of obedience

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thewriter The Social Animal

We call them crazy when they do a wild thing, But they are only dancing to a social string.

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thewriter The power of conformity

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The bystander effect

thewriter The presence of other people actually decreases the likelihood that anyone will step in to help during an emergency.

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Fun Fact

Asch experiment: In the conformity experiments, the actors pretending to be regular participants were called 'confederates' by the researchers.

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The shock of obedience

thewriter Stanley Milgram showed that ordinary people would perform extreme actions under orders.

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Glossary
conformity (noun)
Behavior in accordance with socially accepted conventions or standards. Solomon Asch's landmark 1951 study showed how easily individuals yield to group pressure.

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Quiz

Whose 1951 experiments used simple lines to demonstrate the powerful effect of group conformity?

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Gossip

Would you speak up against a wrong group?

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The Social Herd
BETA

thewriter Swipe to follow or resist the crowd to discover how herd mentality shapes our choices.

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thewriter Cognitive dissonance

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Quiz

What is the psychological term for when individuals lose their self-awareness and personal responsibility in large, anonymous crowds?

Sep 20

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thewriter The bystander effect

Sep 20

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Quiz

What psychological term explains why people are less likely to help a victim when other people are present?

Sep 20

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Quiz

Which tragic 1964 event in New York City inspired researchers to study the bystander effect?

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Quiz

In social psychology, what is the term for the tendency to attribute others' behavior to personality while ignoring situational factors?

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Quiz

What theory, developed by Leon Festinger in 1957, explains the mental discomfort of holding conflicting beliefs?

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Quiz

At which university did Stanley Milgram conduct his famous and controversial obedience experiments in 1961?

Sep 20

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Quiz

What percentage of participants in Milgram's obedience study complied with orders to administer the maximum 450-volt shock?

Sep 20