The scribble that ran away with the world

Chapter 1

The thirty-five dollar doodle

Chapter 2

Becoming a billionaire brand

Chapter 3

The power of wordless design

Chapter 4

The global cultural takeover

YOUR GOAL

Master of The scribble that ran away with the world

Ch 4 · The global cultural takeover

nike

nike Global Cultural Takeover

A thirty-five dollar curve Took over the entire world

nike A bright yellow Brazilian soccer jersey features the famous 35-dollar Nike Swoosh.

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nike A polished Nike Swoosh logo reflects on a glossy, dark studio surface.

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Fun Fact

The dark origin: The famous slogan 'Just Do It' was inspired by the final words of a convicted criminal facing execution in 1977.

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Glossary

swoosh (noun)
A curved shape used as a symbol representing a brand. The emblem became a worldwide lifestyle phenomenon after Nike partnered with basketball star Michael Jordan in 1984.

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Gossip

Which Nike athlete collab is the most iconic?

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Quiz

Which national soccer team did Nike sign in the 1990s to establish the Swoosh in global football?

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Quiz

Which advertising agency coined the legendary Nike slogan "Just Do It"?

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Quiz

Which legendary young golfer signed a historic, multi-million dollar endorsement deal with Nike in 1996?

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Quiz

Which major international sporting event in 1994 prompted Nike's massive expansion into soccer?

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Quiz

Which basketball superstar did Nike sign in 1984, sparking the global sneaker culture?

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Quiz

In what year was the famous "Just Do It" campaign launched?

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Quiz

Who was the 80-year-old running icon featured in the very first "Just Do It" television commercial?

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Quiz

Why did the NBA fine Michael Jordan for wearing his red-and-black Nike shoes during games?

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