The thirty-five dollar doodle
Becoming a billionaire brand
The power of wordless design
The global cultural takeover
YOUR GOAL
Master of The scribble that ran away with the world
nike Swipe the swoosh across the globe to discover how a simple logo conquered the world.
The dark origin: The famous slogan 'Just Do It' was inspired by the final words of a convicted criminal facing execution in 1977.
A curved shape used as a symbol representing a brand. The emblem became a worldwide lifestyle phenomenon after Nike partnered with basketball star Michael Jordan in 1984.
Which national soccer team did Nike sign in the 1990s to establish the Swoosh in global football?
Which legendary young golfer signed a historic, multi-million dollar endorsement deal with Nike in 1996?
Which major international sporting event in 1994 prompted Nike's massive expansion into soccer?
Which basketball superstar did Nike sign in 1984, sparking the global sneaker culture?
Who was the 80-year-old running icon featured in the very first "Just Do It" television commercial?