How creators make money

Chapter 1

The battle for ad revenue

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Answer

Chapter 2

Direct support from the super-fans

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Answer

Chapter 3

The power of brand sponsorships

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Answer

Chapter 4

Owning the product and the brand

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Answer

YOUR GOAL

Master of How creators make money

Ch 4 · Owning the product and the brand

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dash Disrupting supermarkets with Prime and Feastables

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dash Creator Product Ownership

Beyond the clicks, Own your brand, Build your empire!

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dash Licensing characters to traditional media

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Fun Fact

Prime retail boom: Prime Hydration, created by YouTubers Logan Paul and KSI, surpassed two hundred and fifty million dollars in retail sales in its very first year.

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Quiz

What is the term for licensing a creator's brand name to another company to manufacture products?

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Gossip

Would you buy YouTuber chocolate?

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Quiz

What is the name of the chocolate brand launched by YouTuber MrBeast?

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Quiz

Which drink brand, launched by Logan Paul and KSI in 2022, became a global retail sensation?

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Quiz

What is a major advantage of selling physical products over relying on ad revenue?

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Quiz

Which YouTube channel pioneered licensing its brand to Walmart for a massive toy line in 2018?

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Quiz

Why did early creators in the 2010s rely on "print-on-demand" services for merchandise?

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Quiz

Which popular preschool YouTube channel successfully transitioned into a hit show on Netflix?

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Quiz

What is the main logistical challenge of selling custom physical merchandise globally?

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