From surfboards to screen prints
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The International Stussy Tribe
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The Tokyo connection and Harajuku
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The streetwear blueprint
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YOUR GOAL
Master of How Stussy created streetwear
dash Stussy Streetwear Blueprint
Shawn Stussy's bold hand, On a surfboard, a plan, Laguna Beach, streetwear began!
First collaboration: Stüssy's 1997 partnership with Casio G-Shock is widely considered one of the first modern streetwear collaborations.
Casual clothing of a style worn especially by members of various urban subcultures. In 1980, Sean Stüssy pioneered this style by printing his surfboard signature onto black graphic t-shirts.
In what year did founder Shawn Stüssy officially resign as president and sell his company shares?
By avoiding sales to which type of retail outlet did Stüssy preserve its exclusive reputation?
Which watch brand did Stüssy partner with in 1997 for one of streetwear's first major collaborations?
What aspect of Stüssy's business did Shawn Stüssy find overwhelming, leading to his 1996 departure?
What retail sales strategy did Stüssy pioneer by intentionally making fewer items than demanded?
Where did Shawn Stüssy move to seek a quieter lifestyle after leaving his namesake company?