
Two brothers and a laundry room
The great divide of 1948
Herzogenaurach, the town of bent necks
The battle for the world's feet
A legacy sealed in rubber
YOUR GOAL
Master of The brotherly battle of the running shoes
adidas Herzogenaurach
We bend our necks to check your shoes, To see which rival brand you choose!

adidas ASV Herzogenaurach and FC Herzogenaurach soccer clubs align with opposing shoe brands.
The town's split: For decades, if you wore Adidas shoes, you could not date or marry someone whose family wore Puma.
A town in southern Germany, located in the state of Bavaria. In 1948, the Dassler brothers split their shoe company here, dividing the townspeople between Adidas and Puma.
Which river geographically separated the Adidas and Puma factions in the town of Herzogenaurach?
What would happen if a local plumber arrived at a Puma executive's house wearing Adidas shoes?
Why was the German town of Herzogenaurach nicknamed 'the town of bent necks' during the feud?
For how many decades did the intense town-wide boycott between Adidas and Puma last?
How did the local soccer clubs in Herzogenaurach split during the height of the brand feud?
What did local businesses like bakeries do to survive in the divided town of Herzogenaurach?
If you worked for Adidas in Herzogenaurach, what would happen if you walked into a Puma-affiliated pub?

