Chapter 1
Two brothers and a laundry room
Chapter 2
The great divide of 1948
Chapter 3
Herzogenaurach, the town of bent necks
Chapter 4
The battle for the world's feet
Chapter 5
A legacy sealed in rubber
YOUR GOAL
Master of The brotherly battle of the running shoes
Ch 3 · Herzogenaurach, the town of bent necks
adidas Herzogenaurach
We bend our necks to check your shoes, To see which rival brand you choose!
adidas ASV Herzogenaurach and FC Herzogenaurach soccer clubs align with opposing shoe brands.
Fun Fact
The town's split: For decades, if you wore Adidas shoes, you could not date or marry someone whose family wore Puma.
Glossary
herzogenaurach (noun)
A town in southern Germany, located in the state of Bavaria. In 1948, the Dassler brothers split their shoe company here, dividing the townspeople between Adidas and Puma.
A town in southern Germany, located in the state of Bavaria. In 1948, the Dassler brothers split their shoe company here, dividing the townspeople between Adidas and Puma.
Quiz
Which river geographically separated the Adidas and Puma factions in the town of Herzogenaurach?
Quiz
What would happen if a local plumber arrived at a Puma executive's house wearing Adidas shoes?
Quiz
Why was the German town of Herzogenaurach nicknamed 'the town of bent necks' during the feud?
Quiz
For how many decades did the intense town-wide boycott between Adidas and Puma last?
Quiz
How did the local soccer clubs in Herzogenaurach split during the height of the brand feud?
Quiz
What did local businesses like bakeries do to survive in the divided town of Herzogenaurach?
Quiz
If you worked for Adidas in Herzogenaurach, what would happen if you walked into a Puma-affiliated pub?