The rise of GRWM

sonia The business of being real

Hey, come on, get ready with me, sharing our daily lives, building a real community on TikTok.

Jul 9

sonia The rise of de influencing

sonia Top lifestyle creators parlay bedroom routines into lucrative brands and sponsorships.

sonia Creators build consumer trust by telling viewers which popular products to avoid.

BETA

sonia Swipe through GRWM content to discover what makes a video truly real.

Fun Fact

The viral sellout: A single viral GRWM video in 2021 caused Clinique's 1971 Black Honey lipstick to sell out worldwide.

Glossary

authenticity (noun)
The quality of being genuine, trustworthy, or true to one's own character. TikTok creator Greta Rolli leveraged this quality by sharing her daily routines and family relationships with viewers.

Gossip

Do you trust 'de-influencers' more than regular influencers?

Quiz

How much can top-tier GRWM creators like Alix Earle command for a single sponsored TikTok video?

sonia The digital footprint dilemma

Quiz

What viral hashtag, with over 60 billion views, highlights the direct economic impact of TikTok videos?

sonia The accidental sellout

Quiz

What 2023 social media trend involves creators telling viewers which overhyped products NOT to buy?

Quiz

Which 1971 classic lipstick went viral and sold out worldwide in 2021 due to TikTok GRWMs?

Quiz

Why do brands prefer sponsoring GRWM videos over traditional commercial advertisements?

Quiz

What major security concern is associated with filming GRWM videos inside one's personal bedroom?

Quiz

What term describes the economic ecosystem driven by independent online content creators?

Quiz

What background detail in a GRWM video can accidentally compromise a creator's physical privacy?