Chapter 1
The bedroom broadcast
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Chapter 2
The science of the mirror
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Chapter 3
From vanity to variety
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Chapter 4
The business of being real
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YOUR GOAL
Master of The rise of GRWM
Ch 4 · The business of being real
sonia The business of being real
Hey, come on, get ready with me, sharing our daily lives, building a real community on TikTok.
Fun Fact
The viral sellout: A single viral GRWM video in 2021 caused Clinique's 1971 Black Honey lipstick to sell out worldwide.
Glossary
authenticity (noun)
The quality of being genuine, trustworthy, or true to one's own character. TikTok creator Greta Rolli leveraged this quality by sharing her daily routines and family relationships with viewers.
The quality of being genuine, trustworthy, or true to one's own character. TikTok creator Greta Rolli leveraged this quality by sharing her daily routines and family relationships with viewers.
Quiz
How much can top-tier GRWM creators like Alix Earle command for a single sponsored TikTok video?
Quiz
What viral hashtag, with over 60 billion views, highlights the direct economic impact of TikTok videos?
Quiz
What 2023 social media trend involves creators telling viewers which overhyped products NOT to buy?
Quiz
Which 1971 classic lipstick went viral and sold out worldwide in 2021 due to TikTok GRWMs?
Quiz
Why do brands prefer sponsoring GRWM videos over traditional commercial advertisements?
Quiz
What major security concern is associated with filming GRWM videos inside one's personal bedroom?
Quiz
What term describes the economic ecosystem driven by independent online content creators?