Chapter 1
The birth of a cute empire
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Chapter 2
The anatomy of kawaii design
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Chapter 3
Meet the quirky Sanrio family
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Chapter 4
A global phenomenon and business empire
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YOUR GOAL
Master of The world of Sanrio
Ch 4 · A global phenomenon and business empire
yuki Hello Kitty
She's a girl from London, not a cat! (No, not a cat!) / Yeah, Kitty White has got it like that! (Yeah, just like that!)
Fun Fact
High flying Kitty: Taiwanese airline Eva Air operates multiple passenger jets completely wrapped in Hello Kitty livery inside and out.
Glossary
licensing (noun)
The practice of granting official permission to another company to use a brand's intellectual property. Sanrio's adoption of this strategy helped Hello Kitty appear on over 50,000 products worldwide.
The practice of granting official permission to another company to use a brand's intellectual property. Sanrio's adoption of this strategy helped Hello Kitty appear on over 50,000 products worldwide.
Quiz
What is the primary business model that allows Hello Kitty to appear on thousands of different products?
Quiz
Which high-fashion brand collaborated with Sanrio to feature Hello Kitty on luxury handbags?
Quiz
Which famous American pop star famously wore a dress made entirely of Hello Kitty plush toys?