ARTi
When Did the Italic Typeface Debut in a Printed Book?

The story of festina lente

Chapter 1

The Roman imperial origins

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Chapter 2

The Renaissance renaissance

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Chapter 3

Flying tortoises and slow living

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YOUR GOAL

Master of The story of festina lente

Ch 2 · The Renaissance renaissance
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galleta The Renaissance Rebirth

Hurry up slowly, hurry up slowly, like a tortoise with a sail!

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galleta Italic type for speedy reading

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The birth of the pocket book

galleta Combining speed and care allowed publishers to mass-produce affordable, portable literature.

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Fun Fact

Renaissance paperbacks: Aldus Manutius printed the first pocket-sized books in 1501, changing reading forever.

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Erasmus explains the philosophy

galleta The famous Dutch scholar wrote a massive essay explaining the meaning of the adage.

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Glossary
printer's mark (noun)
A distinctive emblem or symbol used by a publisher to identify their work. In 1501, Venetian publisher Aldus Manutius adopted the dolphin and anchor to represent his industrious philosophy.

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Quiz

What major book innovation did Aldus Manutius introduce to make reading portable?

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Gossip

Which book format is best?

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The Renaissance renaissance

galleta The Renaissance renaissance

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galleta The printer who spread the word

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Quiz

What did Erasmus argue was the ultimate purpose of 'festina lente' in printing?

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galleta The birth of the pocket book

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Quiz

Why did Aldus Manutius commission the creation of italic type?

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galleta Erasmus explains the philosophy

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Quiz

Which Venetian printer adopted the dolphin and anchor as his official logo in 1501?

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Quiz

Which Dutch scholar wrote a famous 1508 essay analyzing the phrase 'festina lente'?

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Quiz

In what year did the italic typeface make its debut in a printed book?

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Quiz

What was the name of Erasmus's massive collection of classical proverbs?

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Quiz

In what city did Aldus Manutius operate his famous printing press?

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