Is pod coffee real espresso?

The story of Nespresso

Chapter 1

The secret history of the capsule

Chapter 2

The physics inside your cup

Chapter 3

The global footprint and recycling puzzle

YOUR GOAL

Master of The story of Nespresso

Ch 1 · The secret history of the capsule
gus
The Secret Capsule
BETA

gus Decode the capsule's secrets to discover how aluminum keeps coffee fresh.

Jul 14

gus

gus Nespresso's Secret Origin

Barista's secret in Rome, Brought Nespresso to your home!

Jul 14

gus

gus The luxury pivot that saved the brand

Jun 4

gus
The luxury pivot that saved the brand

gus The luxury pivot that saved the brand

Jun 4

gus
The system Nestlé almost abandoned

gus The system Nestlé almost abandoned

Jun 4

gus
Fun Fact

Nespresso's origin: Inventor Eric Favre's wife mocked his Swiss coffee, prompting him to invent the capsule system to prove Swiss coffee could be great.

Jun 4

gus
Glossary
capsule (noun)
A sealed aluminum pod containing pre-measured coffee grounds designed to brew espresso under high pressure. It's the reason you can make barista-quality coffee without leaving your pajamas.

Jun 4

gus
Gossip

Is pod coffee real espresso?

Jun 4

gus
Quiz

What major event in 2012 legally allowed competing brands to begin producing and selling their own coffee capsules compatible with Nestlé's Nespresso machines?

Jun 4

gus

gus The patent wars that changed the market

Jun 4

gus
Quiz

What material did Nespresso choose for its capsules to protect coffee from light and air?

Jun 4

gus

gus The Italian vacation that started it all

Jun 4

gus
Quiz

Which Italian city's coffee shop inspired the aeration technique used in Nespresso?

Jun 4

gus

gus The system Nestlé almost abandoned

Jun 4

gus
Quiz

What was the original target market for Nespresso before it pivoted to luxury homes?

Jun 4

gus
Quiz

Who invented the Nespresso capsule system in 1976?

Jun 4

gus
Quiz

In which country was Nespresso invented and headquartered?

Jun 4

gus
Quiz

In what year did Nestlé officially launch Nespresso to the public?

Jun 4

gus
Quiz

Who was the marketing executive who saved Nespresso by turning it into a luxury club?

Jun 4

gus
Quiz

Why did Nespresso face a wave of new competitors in 2012?

Jun 4