The rebellious rookie year
The architect who saved the brand
Pop culture and the Mars Blackmon effect
The global sneakerhead phenomenon
YOUR GOAL
Master of How Air Jordans stepped off the court and rewrote global culture
nike The Global Sneakerhead Phenomenon
They banned the red and black, we wanted them more! (Want them more!) / Now we're queuing right outside the store! (At the store!)
nike Sort iconic Air Jordans by year to discover how they changed global fashion and culture.
Dior lottery: Over five million people signed up for an online lottery to buy one of only 8,000 pairs of the 2020 Air Jordan 1 Dior collaboration.
A person who collects, trades, or admires athletic shoes as a hobby. In 1997, Japanese enthusiasts paid up to 148,000 yen for worn pairs of the Air Jordan XII.
What slang term emerged to describe passionate collectors who buy, trade, and study sneakers?
Which designer's 'The Ten' collection in 2017 reimagined the Air Jordan 1 with zip-ties and bold text?
What is the term used for buying sneakers specifically to sell them for a profit on the secondary market?
Which Tokyo district became the global epicenter of sneaker collecting and streetwear in the 1990s?
What was the original retail price of the ultra-limited Air Jordan 1 High OG Dior collaboration?
Which French luxury fashion house collaborated with Jordan Brand in 2020 for a highly coveted sneaker?
In what year did Nike officially spin off Jordan Brand into its own distinct, semi-independent subsidiary?