Chapter 1
The rebellious rookie year
Chapter 2
The architect who saved the brand
Chapter 3
Pop culture and the Mars Blackmon effect
Chapter 4
The global sneakerhead phenomenon
YOUR GOAL
Master of How Air Jordans stepped off the court and rewrote global culture
Ch 4 · The global sneakerhead phenomenon
nike The Global Sneakerhead Phenomenon
They banned the red and black, we wanted them more! (Want them more!) / Now we're queuing right outside the store! (At the store!)
Fun Fact
Dior lottery: Over five million people signed up for an online lottery to buy one of only 8,000 pairs of the 2020 Air Jordan 1 Dior collaboration.
Glossary
sneakerhead (noun)
A person who collects, trades, or admires athletic shoes as a hobby. In 1997, Japanese enthusiasts paid up to 148,000 yen for worn pairs of the Air Jordan XII.
A person who collects, trades, or admires athletic shoes as a hobby. In 1997, Japanese enthusiasts paid up to 148,000 yen for worn pairs of the Air Jordan XII.
Quiz
What slang term emerged to describe passionate collectors who buy, trade, and study sneakers?
Quiz
Which designer's 'The Ten' collection in 2017 reimagined the Air Jordan 1 with zip-ties and bold text?
Quiz
What is the term used for buying sneakers specifically to sell them for a profit on the secondary market?
Quiz
Which Tokyo district became the global epicenter of sneaker collecting and streetwear in the 1990s?
Quiz
What was the original retail price of the ultra-limited Air Jordan 1 High OG Dior collaboration?
Quiz
Which French luxury fashion house collaborated with Jordan Brand in 2020 for a highly coveted sneaker?
Quiz
In what year did Nike officially spin off Jordan Brand into its own distinct, semi-independent subsidiary?