Chapter 1
The membership goldmine
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Chapter 2
The art of the markdown
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Chapter 3
The Kirkland Signature empire
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Chapter 4
The hot dog philosophy
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YOUR GOAL
Master of The secret of Costco
Ch 2 · The art of the markdown
marcus Costco Price Tag Codes
Dot ninety-seven, asterisk bright, Score a deal, day and night!
Fun Fact
Secret price tags: A price ending in .97 at Costco means the item is a manager clearance markdown.
Glossary
markdown (noun)
A reduction in the selling price of a product to stimulate sales or clear inventory. Costco warehouses signal these price cuts to shoppers using price tags that end in ninety-seven cents.
A reduction in the selling price of a product to stimulate sales or clear inventory. Costco warehouses signal these price cuts to shoppers using price tags that end in ninety-seven cents.
Quiz
Approximately how many unique products (SKUs) does a Costco warehouse carry compared to a standard supermarket's 30,000?
Quiz
What is the standard markup range found in traditional supermarkets, compared to Costco's 14% cap?
Quiz
Where are essential, high-demand items like milk and toilet paper usually placed in a Costco?