The rebellious rookie year
The architect who saved the brand
Pop culture and the Mars Blackmon effect
The global sneakerhead phenomenon
YOUR GOAL
Master of How Air Jordans stepped off the court and rewrote global culture
nike The Banned Air Jordan 1
They banned the boldest colors from the hardwood floor, But it only made the world want those sneakers more!
nike Dodge the NBA fines to discover how the banned Air Jordan changed sneaker culture forever.
Banned fine: Nike paid a $5,000 fine every time Michael Jordan wore his black-and-red sneakers on court, using the controversy to generate millions in free publicity.
Officially or legally prohibited from being used, done, or distributed. Nike marketed Michael Jordan's signature shoes in 1985 by highlighting that the NBA had banned them.
What was the annual value of Nike's historic 1984 contract with rookie Michael Jordan?
Which Nike shoe model was actually banned by the NBA in 1984 for violating the uniform color rule?
In what year were the original Air Jordan 1 sneakers officially released to the public?
Which brand did Michael Jordan originally hope to sign with before joining Nike in 1984?
How much revenue did the Air Jordan line generate in its first year, smashing Nike's expectations?