Chapter 1
The rebellious rookie year
Chapter 2
The architect who saved the brand
Chapter 3
Pop culture and the Mars Blackmon effect
Chapter 4
The global sneakerhead phenomenon
YOUR GOAL
Master of How Air Jordans stepped off the court and rewrote global culture
Ch 1 · The rebellious rookie year
nike The Banned Air Jordan 1
They banned the boldest colors from the hardwood floor, But it only made the world want those sneakers more!
Fun Fact
Banned fine: Nike paid a $5,000 fine every time Michael Jordan wore his black-and-red sneakers on court, using the controversy to generate millions in free publicity.
Glossary
banned (adjective)
Officially or legally prohibited from being used, done, or distributed. Nike marketed Michael Jordan's signature shoes in 1985 by highlighting that the NBA had banned them.
Officially or legally prohibited from being used, done, or distributed. Nike marketed Michael Jordan's signature shoes in 1985 by highlighting that the NBA had banned them.
Quiz
What was the annual value of Nike's historic 1984 contract with rookie Michael Jordan?
Quiz
Which Nike shoe model was actually banned by the NBA in 1984 for violating the uniform color rule?
Quiz
In what year were the original Air Jordan 1 sneakers officially released to the public?
Quiz
Which brand did Michael Jordan originally hope to sign with before joining Nike in 1984?
Quiz
How much revenue did the Air Jordan line generate in its first year, smashing Nike's expectations?