The green owl who conquered the internet

duolingo Duolingo designs coordinated April Fools Day pranks for global audiences.

duolingo Global mischief

A little global mischief on your phone today! (Don't you break that streak, yeah, yeah!)

duolingo A giant inflatable Duolingo mascot floats down the River Thames.

The heartbroken Brazilian telenovela star

duolingo A heartbroken green owl weeps over abandoned Portuguese and English language lessons

duolingo Duo the green owl appears with dramatic anime eyes in a polished studio setting.

BETA

duolingo Sort Duo's chaotic notifications to discover how a green bird became a meme icon.

Fun Fact

Duolingo Roll: The 2021 April Fools' 'Duolingo Roll' toilet paper was actually manufactured in limited quantities and sent to influencers.

Glossary

prank (noun)
A mischievous, practical joke or trick. In 2019, Duolingo launched a viral video of its mascot tracking down users who skipped lessons.

Gossip

Which global Duo stunt was the absolute wildest?

Quiz

What emotion did the Brazilian telenovela campaign focus on to get users back?

duolingo Duolingo transformed its mascot into a dramatic Brazilian telenovela star

Quiz

What was the fake product pitched in Duolingo's 2021 global April Fools' campaign?

duolingo Duolingo debuted a dramatic anime version of its mascot Duo in Japan.

Quiz

Why does Duolingo localize its marketing campaigns for different countries?

Quiz

In which European capital city did the giant inflatable Duo make his floating debut?

Quiz

What style did Duolingo's Japanese marketing team use to portray Duo in local promotions?

Quiz

What television genre did Duolingo's Brazilian team parody to showcase Duo's dramatic side?

Quiz

What was the premise of Duolingo's fake reality TV show 'Love Language'?

Quiz

On which famous river did Duolingo float a giant 20-foot inflatable Duo in 2023?