Chapter 1
The birth of a green bird
Chapter 2
The meme takes flight
Chapter 3
TikTok stardom and the real-world suit
Chapter 4
Global mischief
YOUR GOAL
Master of The green owl who conquered the internet
Ch 4 · Global mischief
duolingo Global mischief
A little global mischief on your phone today! (Don't you break that streak, yeah, yeah!)
duolingo A heartbroken green owl weeps over abandoned Portuguese and English language lessons
duolingo Duo the green owl appears with dramatic anime eyes in a polished studio setting.
Fun Fact
Duolingo Roll: The 2021 April Fools' 'Duolingo Roll' toilet paper was actually manufactured in limited quantities and sent to influencers.
Glossary
prank (noun)
A mischievous, practical joke or trick. In 2019, Duolingo launched a viral video of its mascot tracking down users who skipped lessons.
A mischievous, practical joke or trick. In 2019, Duolingo launched a viral video of its mascot tracking down users who skipped lessons.
Quiz
What was the fake product pitched in Duolingo's 2021 global April Fools' campaign?
Quiz
In which European capital city did the giant inflatable Duo make his floating debut?
Quiz
What style did Duolingo's Japanese marketing team use to portray Duo in local promotions?
Quiz
What television genre did Duolingo's Brazilian team parody to showcase Duo's dramatic side?