Monchhichi World of Play
Chapter 1

The birth of a Japanese icon

Chapter 2

Monchhichi travels the world

Chapter 3

Monchhichi on the screen

Chapter 4

The evolution of a collector's dream

YOUR GOAL

Master of The story of Monchhichi

Ch 2 · Monchhichi travels the world
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yuki The French connection called Kiki

Jul 9

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yuki Monchhichi travels the world

Fuzzy little monkey, thumb in its mouth, traveling the world!

Jul 9

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yuki Mattel brings Monchhichi to America

Jul 9

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The British Chic-a-boo

yuki The United Kingdom welcomed the plush monkey under a playful new name.

Jul 9

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The French connection called Kiki

yuki France renamed the doll Kiki, creating an iconic 1980s cultural phenomenon.

Jul 9

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Monchhichi World of Play
BETA

yuki Match each Monchhichi doll to its debut year to discover how this global icon evolved.

Jul 9

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Fun Fact

French sports roots: The French name Kiki was inspired by sports fans chanting 'Allez Kiki!' for gold-medal skier Jean-Claude Killy.

Jul 9

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Glossary
export (noun)
A commodity, article, or service sold to another country. In 1975, Sekiguchi began shipping the plush monkey dolls to Germany and Austria, launching their global expansion.

Jul 9

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Gossip

Which international Monchhichi name sounds the absolute cutest?

Jul 9

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Quiz

What was Monchhichi called in Denmark during its global release?

Jul 9

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yuki The British Chic-a-boo

Jul 9

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Quiz

Which American toy giant licensed Monchhichi for the United States market starting in 1980?

Jul 9

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yuki A European sensation

Jul 9

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Quiz

Which pair of European countries were the very first export markets for Monchhichi in 1975?

Jul 9

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Quiz

What was the Italian name for the Monchhichi doll line?

Jul 9

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Quiz

In France, the Monchhichi doll was famously renamed 'Kiki' after the nickname of which person?

Jul 9

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Quiz

What was the localized name given to Monchhichi when it launched in the United Kingdom?

Jul 9

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Quiz

Why did French distributor Ajena decide to change the name from Monchhichi to Kiki?

Jul 9

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Quiz

How did the UK's Chad Valley coin the name 'Chic-a-boo' for the doll?

Jul 9