BETA
Chapter 1
The birth of Tropical Deco
Chapter 2
The dark ages and the threat of the bulldozer
Chapter 3
The pastel revolution of Barbara and Leonard
Chapter 4
Pop culture to the rescue
Chapter 5
How to read a South Beach building
YOUR GOAL
Master of South Beach Art Deco
Ch 3 · The pastel revolution of Barbara and Leonard
andy The Pastel Revolution
Paint it pastel, paint it pastel, Tropical colors saved these Art Deco hotels!
andy The painting of the Friedman Hotel in 1980 proved to the world that pastel colors could transform a neighborhood.
andy Horowitz created a revolutionary pastel color palette inspired by the natural elements of the Florida coast.
Fun Fact
Original colors: The original 1930s Art Deco buildings were actually painted white or light beige, not the famous pastels we see today.
Glossary
pastel (noun)
A soft, pale shade of a color. In 1980, Leonard Horowitz introduced a tropical pastel palette to revitalize Miami Beach's decaying Art Deco buildings.
A soft, pale shade of a color. In 1980, Leonard Horowitz introduced a tropical pastel palette to revitalize Miami Beach's decaying Art Deco buildings.
Quiz
How did the local community initially react when the first pastel-painted hotel was unveiled in 1980?
Quiz
Under what name is the Friedman Hotel, the first pastel-painted building, known today?
Quiz
What was the original color scheme of most South Beach Art Deco hotels when they were built in the 1930s?
Quiz
Which industrial designer created the iconic pastel color palette that saved South Beach?
Quiz
What natural Florida element inspired the peach and lavender colors in the South Beach palette?
Quiz
What color-blocking technique did Horowitz use to make flat stucco details look three-dimensional?