The death of search
Chapter 1
The era of the blue links
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Chapter 2
The rise of the answer engine
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Chapter 3
The brain under the hood
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Chapter 4
The battle for the web's economy
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YOUR GOAL
Master of The death of search
Ch 1 · The era of the blue links
steve We don't scroll through ten blue links anymore, just ask the question and watch the answer write itself!
Fun Fact
PageRank's name: Google's famous PageRank algorithm wasn't named after web pages, but rather after co-founder Larry Page.
Glossary
blue link (noun)
A clickable hypertext reference on a webpage, traditionally styled in blue, that redirects users to another document. In 1998, Google popularized these hyperlinks by displaying ten ranked web results per search page.
A clickable hypertext reference on a webpage, traditionally styled in blue, that redirects users to another document. In 1998, Google popularized these hyperlinks by displaying ten ranked web results per search page.
Quiz
Which early search engine, launched in 1995, was famous for its advanced crawling before Google dominated?
Quiz
What color scheme was famously chosen for Google's first server rack made of Lego bricks?