The global ARMY phenomenon

The world of BTS

Chapter 1

From underdogs to icons

Chapter 2

The power of the message

Chapter 3

The global ARMY phenomenon

Chapter 4

Breaking boundaries and records

YOUR GOAL

Master of The world of BTS

Ch 3 · The global ARMY phenomenon
streetspirit
These light sticks sync wirelessly so thousands of strangers can glow as one.

streetspirit See how transmitters and apps sync your Army Bomb to stadium light shows.

Aug 21

sonia

sonia The global ARMY phenomenon

ARMY Bombs high, / Syncing on the phone, / Purple ocean glows!

Jul 9

sonia

sonia The birth of the ARMY fandom

Jul 10

bolita
I never realized the world's biggest fandom started so small back in 2013.

bolita See how a tiny group of fans grew into a massive global army.

Jul 14

galleta
Each fan's light stick is actually a wireless pixel controlled by the stage.

galleta Learn how concert light sticks act as wireless pixels controlled by the stage. Explore the technology behind synced crowd light shows in this guide.

Jul 14

sonia
The global ARMY phenomenon
BETA

sonia Match fan campaigns to their causes to discover how ARMY became a global force.

Jul 10

bolita
Fun Fact

ARMY Bombs: These BTS light sticks use Bluetooth and seat synchronization to turn 50,000 fans into a giant, living LED screen controlled by the concert production crew.

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Jul 14

bolita
Glossary
bluetooth (noun)
A short-range wireless technology used to connect electronic devices together without any cords or cables. It's the magic that links your phone to wireless earbuds, or syncs an Army Bomb lightstick to your concert seat so it glows in perfect harmony with the crowd.
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Jul 14

sonia
Gossip

What is the best way to support a favorite artist?

Jul 9

sonia
Quiz

In 2020, how quickly did BTS fans match the group's $1 million Black Lives Matter donation?

Jul 9

sonia

sonia Translating cultures and breaking language barriers

Jul 10

galleta
Qué loco que ARMY funcione literal como una ONG global súper organizada.

galleta Así organizan los fans de BTS donaciones masivas para combatir problemas globales.

Jul 10

bolita
Translating is actually about sharing a worldview, not just swapping words.

bolita Translating is actually about sharing a worldview, not just swapping words.

Jul 14

sonia
Fun Fact

Purple color: The phrase 'I purple you' (Borahae) has been used officially by UNICEF and landmarks like the Empire State Building to welcome BTS.

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Jul 9

sonia
Glossary
fandom (noun)
The community of fans of a particular person, team, fictional series, or entertainment genre. The South Korean group officially named their global fan community on July 9, 2013.

Jul 9

sonia

sonia Fandom activism and global charity campaigns

Jul 10

sonia
Fandom activism and global charity campaigns

sonia ARMY uses their collective power to fund charities and support social justice causes.

Jul 9

galleta
I just learned BTS fans use purple ribbons for safety and tech-synced lights.

galleta I just learned BTS fans use purple ribbons for safety and tech-synced lights.

Jul 10

sonia

sonia The purple ribbon and the light stick culture

Jul 10

sonia
Translating cultures and breaking language barriers

sonia Fan translators helped bridge the gap between Korean lyrics and global listeners.

Jul 9