BETA
Chapter 1
How attention became currency
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Answer
Chapter 2
The science of the digital hook
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Answer
Chapter 3
Algorithms and global battlegrounds
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Answer
Chapter 4
Reclaiming the human mind
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Answer
YOUR GOAL
Master of The attention economy
Ch 2 · The science of the digital hook
futura Removing natural pause points from websites was designed to keep users consuming content indefinitely.
futura The brain chemical dopamine spikes during the anticipation of a notification, not when you actually read it.
Fun Fact
Infinite scroll regret: The inventor of the infinite scroll feature estimated that it wastes about 200,000 human lifetimes every single day.
Glossary
infinite scroll (noun)
A web design technique that continuously loads content as a user scrolls down a screen. In 2006, software designer Aza Raskin created this feature to eliminate natural stopping points on websites.
A web design technique that continuously loads content as a user scrolls down a screen. In 2006, software designer Aza Raskin created this feature to eliminate natural stopping points on websites.
Quiz
What design feature uses a bright red dot to trigger an urgent subconscious need to click?
Quiz
Which brain chemical is primarily associated with the anticipation of a digital notification?
Quiz
Which psychologist's animal experiments inspired the variable reward mechanics of social media?
Quiz
What visual cue was introduced by chat apps to create conversational pressure and keep users online?
Quiz
What is the term for user interface designs engineered to trick users into doing things they did not intend?