ARTi
The perfect Goldilocks tempo
Chapter 1

The anatomy of an earworm

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Answer

Chapter 2

What makes a song sticky

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Answer

Chapter 3

How to silence the loop

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Answer

YOUR GOAL

Master of Why songs get stuck

Ch 2 · What makes a song sticky
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Brain Loop - good, but maybe too simple.
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BETA

nic Simplify a melody's notes to discover why basic tunes get stuck in your head.

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nic Earworms

Chew some gum, break the loop, quiet the tune

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nic Simple but surprising intervals

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The heavy power of repetition

nic Modern music is engineered to loop, which trains the brain to repeat the music automatically.

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Simple but surprising intervals

nic Sticky melodies combine predictable musical structures with unusual, leaping pitch changes to grab attention.

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Fun Fact

Catchiest song ever: A 2014 study by the Museum of Science and Industry found that 'Wannabe' by the Spice Girls was the fastest-recognized song.

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Glossary
earworm (noun)
A catchy song or tune that runs continually through a person's mind. In 2016, researcher Kelly Jakubowski found that fast tempos and unique interval leaps make tunes especially persistent.

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Gossip

What makes a song stickiest?

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Quiz

According to musicologist Elizabeth Margulis, what psychological effect makes us love repeated melodies?

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nic The heavy power of repetition

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Quiz

Which 2012 South Korean pop hit became a massive global earworm using pentatonic hooks?

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nic The perfect Goldilocks tempo

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Quiz

What is the average tempo in beats per minute (BPM) of a typical earworm song?

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nic Global formulas for catchy hits

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Quiz

Which 2017 Spanish-language song by Luis Fonsi and Daddy Yankee became a global earworm using syncopated beats?

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Quiz

What is the term for a short, catchy musical pattern designed to grab the listener's attention?

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Quiz

In a 2014 UK study, which 1996 pop song was recognized by listeners faster than any other track?

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Quiz

Which 2009 Lady Gaga song was identified in a 2016 study as one of the most common earworms?

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Quiz

What musical term describes notes that fall off the main beat, a key feature in catchy songs?

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