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The Power of Live Advertising in the NFL

The business of the NFL

Chapter 1

The media engine

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Chapter 2

The revenue sharing model

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Chapter 3

The salary cap and player pay

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Chapter 4

Stadium empires and global expansion

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YOUR GOAL

Master of The business of the NFL

Ch 1 · The media engine
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nic The power of live advertising

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nic The shift to digital streaming services

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The Money Huddle

nic The Money Huddle

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nic The blackout rules and broadcasting laws

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nic The multi-billion dollar broadcast deals

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nic The NFL Media Engine

Turn the TV on, turn the TV on, That media money keeps the crown stayin' on!

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The power of live advertising

nic Advertisers pay premium rates for NFL broadcasts because viewers watch games live rather than skipping commercials.

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Fun Fact

Super Bowl ads: In 1967, a 30-second commercial during the first Super Bowl cost just $42,000, compared to $7 million today.

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The shift to digital streaming services

nic Tech giants are paying record amounts to stream NFL games, shifting football away from traditional cable television.

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Glossary
television rights (noun)
The contractual authority granted by an organization to broadcasters to televise its events. In 2021, the NFL signed historic deals valued at over one hundred billion dollars through 2033.

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Quiz

Which tech company paid approximately $1 billion per year for exclusive Thursday Night Football rights?

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Gossip

Where do you prefer watching NFL games?

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Quiz

Historically, what percentage of stadium tickets had to be sold to prevent a local TV blackout?

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Quiz

In what year did the NFL suspend its long-standing local blackout rule?

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Quiz

Which US federal law passed in 1961 allowed the NFL to sell its television rights as a single package?

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Quiz

How much did a 30-second Super Bowl commercial cost during the very first game in 1967?

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Quiz

Which streaming service acquired the rights to NFL Sunday Ticket starting in 2023?

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Quiz

What is the total approximate value of the NFL's media rights deals signed in 2021?

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Quiz

How much did a 30-second commercial slot cost during the 2024 Super Bowl?

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