Chapter 1
The Invention of Fan Fests
Chapter 2
Global Flavors and Traditions
Chapter 3
The Experience of the Crowd
YOUR GOAL
Master of World cup beer gardens
Ch 1 · The Invention of Fan Fests
hrc777 World Cup Fan Fest Invention
Remember 2002? (Oh-oh, South Korea and Japan!) That's where the viewing grew (Yeah, for Germany's Fan Fest plan!)
federico Discover how a simple beer garden became a city's massive economic engine. Check out our infographic on the financial power of local events.
federico Think fan zones are just for fun? Explore how World Cup beer gardens were actually designed to boost host city economies in this fascinating visual guide.
BETA
hrc777 Match each World Cup country to its signature brew to discover international beer culture.
Fun Fact
FIFA Fan Fests: After South Korean fans created spontaneous watch parties in 2002, FIFA officially trademarked "FIFA Fan Fest" to protect their massive public viewing events.
Glossary
trademark (noun)
A legally protected name, logo, or word that belongs to a specific company to prevent others from copying it. For example, FIFA owns the trademark for 'Fan Fest,' meaning other soccer events can't use that exact name on their banners without official permission.
A legally protected name, logo, or word that belongs to a specific company to prevent others from copying it. For example, FIFA owns the trademark for 'Fan Fest,' meaning other soccer events can't use that exact name on their banners without official permission.
hrc777 Explore this infographic to see how LED technology enabled bright outdoor screens, paving the way for World Cup fan fests and public viewing areas.
Glossary
fan fest (noun)
An official public viewing event pioneered during the 2006 World Cup. It turned city streets into massive outdoor stadiums where strangers become instant best friends after a last-minute goal.
An official public viewing event pioneered during the 2006 World Cup. It turned city streets into massive outdoor stadiums where strangers become instant best friends after a last-minute goal.