World cup beer gardens
Chapter 1
The Invention of Fan Fests
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Chapter 2
Global Flavors and Traditions
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Chapter 3
The Experience of the Crowd
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YOUR GOAL
Master of World cup beer gardens
Ch 1 · The Invention of Fan Fests
hrc777 World Cup Fan Fest Invention
Remember 2002? (Oh-oh, South Korea and Japan!) That's where the viewing grew (Yeah, for Germany's Fan Fest plan!)
Glossary
trademark (noun)
A legally protected name, logo, or word that belongs to a specific company to prevent others from copying it. For example, FIFA owns the trademark for 'Fan Fest,' meaning other soccer events can't use that exact name on their banners without official permission.
A legally protected name, logo, or word that belongs to a specific company to prevent others from copying it. For example, FIFA owns the trademark for 'Fan Fest,' meaning other soccer events can't use that exact name on their banners without official permission.
Fun Fact
FIFA Fan Fests: After South Korean fans created spontaneous watch parties in 2002, FIFA officially trademarked "FIFA Fan Fest" to protect their massive public viewing events.

federico How did a temporary beer garden evolve into a city's massive economic engine?
Glossary
fan fest (noun)
An official public viewing event pioneered during the 2006 World Cup. It turned city streets into massive outdoor stadiums where strangers become instant best friends after a last-minute goal.
An official public viewing event pioneered during the 2006 World Cup. It turned city streets into massive outdoor stadiums where strangers become instant best friends after a last-minute goal.





