The rebellious rookie year
The architect who saved the brand
Pop culture and the Mars Blackmon effect
The global sneakerhead phenomenon
YOUR GOAL
Master of How Air Jordans stepped off the court and rewrote global culture
nike Tinker Hatfield
He drew the Jumpman and a window of Air, And saved the contract with the shoes we still wear.
nike Premium leather basketball sneakers feature bold red color-blocking and textured cement print.
nike Assemble sneaker design elements to discover how architecture inspired the iconic Air Jordan.
Fighter jet inspiration: Tinker Hatfield designed the Air Jordan V's jagged midsole after the shark-teeth paint on World War II P-51 Mustang fighter planes.
A person who designs buildings and prepares plans for their construction. In 1988, former architect Tinker Hatfield designed the Air Jordan III, keeping Michael Jordan at Nike.
In what year was Michael Jordan planning to leave Nike before seeing the revolutionary Jordan III design?
What performance feature was made visible for the first time on the Air Jordan III sneaker?
Which Air Jordan was the first mid-cut basketball sneaker, offering a compromise between high and low tops?