Chapter 1
The rebellious rookie year
Chapter 2
The architect who saved the brand
Chapter 3
Pop culture and the Mars Blackmon effect
Chapter 4
The global sneakerhead phenomenon
YOUR GOAL
Master of How Air Jordans stepped off the court and rewrote global culture
Ch 2 · The architect who saved the brand
nike Tinker Hatfield
He drew the Jumpman and a window of Air, And saved the contract with the shoes we still wear.
nike Premium leather basketball sneakers feature bold red color-blocking and textured cement print.
Fun Fact
Fighter jet inspiration: Tinker Hatfield designed the Air Jordan V's jagged midsole after the shark-teeth paint on World War II P-51 Mustang fighter planes.
Glossary
architect (noun)
A person who designs buildings and prepares plans for their construction. In 1988, former architect Tinker Hatfield designed the Air Jordan III, keeping Michael Jordan at Nike.
A person who designs buildings and prepares plans for their construction. In 1988, former architect Tinker Hatfield designed the Air Jordan III, keeping Michael Jordan at Nike.
Quiz
In what year was Michael Jordan planning to leave Nike before seeing the revolutionary Jordan III design?
Quiz
What performance feature was made visible for the first time on the Air Jordan III sneaker?
Quiz
Which Air Jordan was the first mid-cut basketball sneaker, offering a compromise between high and low tops?