The story of Supreme
The Lafayette Street origins
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The art of artificial scarcity
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The ultimate collaboration machine
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The luxury crossover and corporate era
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YOUR GOAL
Master of The story of Supreme
dash Supreme Luxury Empire
From Lafayette Street's skate scene, (Yeah, a true original dream!) To high fashion, Louis V! (Now that's a luxury team!)
Legal turnaround: Louis Vuitton sued Supreme in 2000 for copyright infringement, only to launch a highly successful, official joint fashion collection with them in 2017.
The action of working with someone to produce or create something. In 2017, Supreme partnered with Louis Vuitton, marking a historic merger of streetwear and high fashion.
What major business term describes the tension of a brand maintaining its cool, underground reputation while being owned by a massive corporation?
Which iconic eyewear brand, owned by EssilorLuxottica, represents a natural fit for future Supreme collaborations?
Which apparel giant, also owning Vans and The North Face, bought Supreme for $2.1 billion in 2020?
What prestigious American fashion award did Supreme founder James Jebbia win in 2018?
Which historic French luxury fashion house officially collaborated with Supreme on a historic runway collection in 2017?