Chapter 1
The birth of sneaker culture and resale
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Chapter 2
The economics of artificial scarcity
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Chapter 3
The digital trading floors of footwear
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Chapter 4
The battle of the bots
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Chapter 5
The high-stakes world of sneaker authentication
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YOUR GOAL
Master of The economics of sneaker reselling
Ch 2 · The economics of artificial scarcity
dash Sneaker Reselling Economics
Limited drops, yeah! // Prices soar so high! // Exclusivity, oh-oh! // Drives the resale sky!
Fun Fact
Scarcity value: The most expensive sneakers ever sold at auction were Michael Jordan's 1998 NBA Finals Air Jordan 13s, which fetched $2.2 million in 2023.
Glossary
artificial scarcity (noun)
The deliberate limitation of a product's supply by its manufacturer to increase demand and price. Nike utilized this strategy during the 1985 Air Jordan 1 launch to elevate secondary market value.
The deliberate limitation of a product's supply by its manufacturer to increase demand and price. Nike utilized this strategy during the 1985 Air Jordan 1 launch to elevate secondary market value.
Quiz
What is the term for the price difference between a sneaker's original store price and its aftermarket price?
Quiz
How much did Michael Jordan's 1998 NBA Finals Air Jordan 13s sell for at auction in 2023?
Quiz
Which of these factors is most critical in determining a sneaker's long-term resale value?
Quiz
What is the primary reason sneaker brands intentionally produce fewer shoes than people want to buy?
Quiz
Why do brands allow resellers to make huge profits instead of raising retail prices to match demand?